Our Mission | American Bear Cub®
Perhaps you experience Just maybe you have a love for the outdoors (and let's face it - a thirst for adventure 🏕️), also feeling like you want to make a difference while here on Earth?
Then you're in the right place, Adventurer! AND YOU'RE OUR MISSION CONTROL 🚀
You remove one pound of waste from various waterways, lakes + wildlife for each item purchased from our shop.
Together with you, we're preserving waterways, lakes + wildlife in Michigan.
Get cozy, unique designs & buttery soft to the touch clothing items that will not only make you want to wrap yourself up in them (and please feel free to do so 🥰), but a quality to last for years to come -- no fast fashion here, our fellow adventurers.
SHOP WITH PURPOSE NOW.
Hey there sunshine - I'm Emily 👋🏼 but better known around this neck of the woods as Mama Bear.
I'm the Outdoors Cozy Queen who started American Bear Cub® in 2017 with nothing but a love for adventure & a home desktop die-cutting machine.
Over the past 7 years, my family & I have grown this company into a cozy adventure clothing brand (and ditched that old dinosaur of a die-cutting machine for some much needed upgrades & more eco-friendly equipment).
We also made some other BIG moves. Like literally, across the country in 2018 from Michigan to Florida and started preserving our local southwest Florida beaches, neighborhoods & the Everglades ecosystem. 🏝️☀️🐊
However in September 2022, Hurricane Ian wreaked havoc on our lives, leaving behind a trail of destruction that shattered our community, business shop and family home. It was a devastating blow that left us feeling lost and overwhelmed. Heartbroken but hopeful, we moved back to our cozy roots in Michigan.
Since then, we've been on a journey of healing, both physically and emotionally. We poured our hearts and souls into rebuilding our business and finding a new place to call home. Through it all, we never lost our strength, courage and hope for better times ahead.
As we've emerged from the darkness that life can unexpectedly bring, we learned no matter how tough life gets, we have the ability to rise above it all.
And most importantly - we've learned not all storms come to disrupt your life, some come to clear your path to new beginnings. 🥰
We continue to make all of our items to order by hand with love by our family in our *NEW* shop in White Lake, Michigan.
American Bear Cub® Core Values
We preserve locally while inspiring globally.
We value purpose over profits.
We provide lasting quality.
We connect & learn with our community.
We embody inclusivity.
We are outdoorsy in an era of indoorsy.
We cherish our wilderness.
Our American Bear Cub® family works weekly to remove waste from adopted roads, local neighborhoods & parks, public beaches, nature trails & more.
Our Eco-Alliance Commitment
The Eco-Alliance is a growing community of businesses, makers, and brands who choose to utilize sustainable packaging and are committed to being better together.For every package shipped, trees are planted in areas in need of reforestation. We're committed to offset all carbon footprints for shipping for each order.We utilize only compostable and recycled packaging materials to help the environment & further our preservation efforts.
Through pines & palms, we're on a mission - (we're shooting for the stars) and we'd love you to join in on the preservation efforts by making a purchase today.
SHOP WITH PURPOSE NOW.